Swot Of Virgin Atlantic And The Airline Industry

Swot Of Virgin Atlantic And The Airline Industry For its service company is well recognized and has been getting rewards which are providing them with a strong brand image. Zagat, 2009 ranked them as leading players for international inflight services like entertainment and flyer program. Also by travel weeklys 2009 virgin Atlantic was ranked as the best international airline. http://www.travelweekly.co.uk/Articles/2009/01/28/30064/globe-travel-awards-2009-all-the-winners-by-category.html Also in Western Europe, company has been ranked on first place in comparison to British Airways, Air France and Lufthansa. Also in January 2010, company has received award of Best Scheduled Airline and Favourite Airline. A good brand is a competitive advantage for the company to make position in global market and also to compete with its competitors. http://www.travelweekly.co.uk/Articles/2010/01/20/32852/globe-travel-awards-2010-the-winners-in-full.html Comprehensive Services Company provides a good service to its customers. Services like check in facilities, baggage handling, meal catering, and in-flight entertainment. It is one of the largest British companies which provide long haul international airlines. Sometimes they also provide passengers with special treatment i.e. providing them with the special meals, mobility aids and also with the health camps at the time of departure and arrival. Virgin Atlantic also offers flying clubs on which they can earns miles and after having a specific number of miles they can have a free ticket. It is one of the largest airlines that provide long haul tours all over the world. Strong financial performance Company is enjoying a strong financial performance even during the financial crisis and economy crisis. 2007 2008 2009 Turnover 1,816,200 2,010,900 2,238,800 Profit Before Tax 31,400 6,000 49,800 Profit Margin 1.73 0.30 2.22 In 2009 the company turnover has increased by 10.17% as compared to 2008. Also the profit before tax increased by 87.95% to reach  £49,800 in fiscal year 2009 compared to  £6000 in 2008. Also profit margin increased from 0.30 to 1.73 in 2009. From the financial analysis we can see that company is enjoying the strong financial performance that has allowed the company to expand its operating activities in both markets i.e. domestic and international. WEAKNESSES Private Ownership Its really difficult for the company to raise capital as it is private owned, which gives unfavourable position to a company in comparison to publically owned company. Publically owned company have healthier access to capital market, and also superior financial flexibility in funding initiatives. Virgin Atlantic airways needs extensive capital to grows its business market for that they have to be under public ownership rather than private ownership as private ownership provide limited amount of financing option for the company. Lack of Scale Virgin Atlantic airways in its operation is lacking behind with large players in the market i.e. large players like British Airways and Air France- KLM operates in 300 and 249 destinations whereas Virgin Atlantic is only functioning in 30 worldwide destinations only. Also British airways and Air France- KLM got fleet base of 245 and 635 aircrafts whereas Virgin Atlantic got fleet base of 38 aircraft only. So we can conclude that its competitors are large in size which gives them a competitive disadvantage. OPPORTUNITIES Growth of Global Airlines Industry With the help of research it has been found that airlines industry has got a tremendous growth in past few years and is expected to grow more in future. Researchers found that airlines industry worldwide had total revenue of $467.4 billion in year 2008. By 2013, the airlines industry globally will get the revenue of $609.3 billion i.e. increase of 23.30%. In 2008, 2.1 billion passengers travelled with the source of airways. Researchers forecasted that by 2013 the volume of passengers will increase to 2.6billion i.e. by 19.23% since 2008. Right now Virgin Atlantic is only operating in 30 destinations globally. In future as the global airlines industry is growing, it will provide an opportunity to company to increase their operating destinations which help them to increase their revenue and market. Global travel and tourism industry is growing Air travel industry is well-known within the transport and tourism industry, as it is the only source of transport for international travellers. With the help of research it has been found that in 2009 over half of the UK population had travel by the source of air travel, which tells that the demand for the air travel is very strong. Even at the time recession, the outlook for the air industry remains stronger for the long term prospective. With the help of World Travel Tourism Councils Tourism Satellite Account research we are able to discovery that the revenue passenger-Km has grown to 11.9% in June 2010. This has helped air industry to recover from the volcanic eruption in April. Also it has been found that the Real GDP for the Travel Tourism Economy was -4.8% in 2009 and now in 2010 is expected to be 0.5%. Also they have predicted that the world travel and tourism will produce over $13trillion for the period of 2008-2017, i.e. is the average growth of 4.3% per annum. We can conclude that in future increasing of global travel and tourism industry will generate additional revenue for the virgin Atlantic airways. (http://www.wttc.org/eng/Tourism_Research/Economic_Research/Monthly_Update_of_Tourism_Indicators/) THREAT Intense competition and price discounting Intense competition and price discounting The airline industry is characterized by substantial price competition, especially in domestic markets. Carriers use discount fares to stimulate traffic during periods of slack demand.Virgin Atlantic competes on the basis of price, customer service, costs, frequency and convenience of scheduling, frequent flier benefits, efficiency and productivity. Some of its major competitors include, AMR, Air France-KLM, British Airways, Cathay Pacific Airways, Continental Airlines, Delta Air Lines, Japan Airlines System, Lufthansa and UAL. In recent years, the domestic market share held by low-cost carriers has increased significantly and is expected to continue to increase, which is dramatically changing the airline industry.The increased market presence of low-cost carriers, which engage in substantial price discounting, has diminished the ability of the network carriers to maintain sufficient pricing structures in domestic markets to achieve profitability. In addition to price competition, airlines also compete for market share by increasing the size of their route system and the number of markets they serve. The increased competition in these markets, particularly to the extent the companys competitors engage in price discounting, may have a material adverse effect on the companys results of operations, financial condition and liquidity. EU regulations The European Union has passed legislation that came into effect beginning early 2005, for compensating airline passengers who have been denied boarding on a flight for which they hold a valid ticket. The legislation also imposes fixed levels of compensation to passengers for cancelled flights, except where the airline can prove that such cancellation is caused by extraordinary circumstances, such as weather, air-traffic control delays or safety issues. Passengers subject to long delays (in excess of two hours for short haul flights) would also be entitled to assistance including meals, drinks and telephone calls, as well as hotel accommodation if the delay extends overnight. In addition for delays, over five hours, the airline would be required to reimburse the cost of the ticket or provide rerouting to the passengers final destination. The imposition of the regulation would significantly increase the expenses incurred by Virgin Atlantic and may affect its profitability. Rising aviation fuel prices Due to the rising oil prices globally, the prices of aviation fuel have gone up substantially in the past few years. The average cost of a gallon of commercial jet fuel in the US has increased since 2000, from $0.7 per-gallon in 2000 to $1.9 per-gallon in 2006. According to the Air Transport Association (ATA), at a usage rate of 19.5 billion gallons of fuel a year, each penny increase in price per gallon adds $195 million in annual costs for the airline industry. Aviation fuel, which comprises the largest cost component for a transporter, is responsible for the declining margins of most air transportation companies. As a result, some logistics companies incurred huge overheads while operating in many low-volume destinations. This trend could impact Virgin Atlantics margins too as it is mostly reliant on air freight business. Slowdown of global economy According to the IMF world economy outlook, the world economy will slow sharply in 2008 and in 2009, with the US likely to slide into recession triggered by the current financial turmoil. The IMF forecasts, that the global economy, which grew by 5% in 2007, will lose considerable speed slowing to 3.9% in 2008 and 3% in 2009, marking the lowest growth rate since 2002. In the past, the IMF has called global growth of 3% or less the equivalent to a global recession. Virgin Atlantic operates through 30 countries globally. A weak global economic outlook is likely to impact demand for air travel and the company cannot offer any assurances in regards to the performance of its business model under changed economic conditions. Therefore, Virgin Atlantics business is likely to be adversely affected

Escape of the Gymnasium

As I sat in a managerial meeting, nervously taking the wrath from demanding hierarchy management, my mind began to drift back to an incident in my early childhood†¦ â€Å"Nice shot Shrimps!† There I was shooting the basketball in gym class, all five foot four inches, 125 pounds of me. I am known as â€Å"Shrimps,† but my real name is Donald I am a small kid, with the heart of a kitten. Patiently waiting for the school bell to ring, to notify me and the rest of the school it was time to go home for the day and come back again in a week and half, I could hardly wait to get home and show my parents my straight A report card. It seemed like two life times had passed already, but I was still stuck there waiting to hear the ring of the damn bell. All of a sudden, I realized Lenord was headed into my vicinity. My pulse began to race, sweat dripping from my forehead; I continued to shoot the basketball. Soon I became scared, so scared I thought I was going to wet myself. The threat was real, very real, but this wasn't the first time I'd been in danger and sure seemed like it wouldn't be the last. I can still see him even now, with a crystal clear vivid image of him. How could anyone forget what he looked like? Everyone in the school knew him as J Dog, but behind the slang name J Dog, he was known to all too many as Lenord. Lenord was double the size of any average Joe his age, standing tall looking over the top of his peer's heads desperately awaiting someone to step in his way. J Dog, the big fat aggressive pain in everyone's bottom, the school bully. J Dog was always with four of his immediate peers. J Dog generally picked fights with weaker students. He would abuse them with his strength and powerful vocal cords, which built his ego on his victims. For nearly the past seven years I have watched him and his four man mafia pick on younger boys. I can not even count the times on my twenty fingers and toes that I was the onlooker, watching sadly from the â€Å"birds eye view,† waiting for their time to come and be put in their place. One incident I witnessed was when J Dog and his four man mafia picked a fight with a varsity football player. As I observed the attack through the bathroom stall the fight seemed too unfair. J Dog and his crew attacked the peer in the boys' bathroom. They all took their turns aggressively punching and kicking the peer. I sat in the stall curled up on the toilet, bracing myself nearly feeling every blow. Showing no remorse they continued on their brutal attack until they seemed too tired to go on. The fight ended with a vicious kick to the face by J Dog. Constantly and repetitively J Dog and his crew moved away from the school handbook and the countless school policies that it entailed. Yes indeed I knew what they were doing, as well as everyone else at the school including the school staff, but no one took the time to create a peaceful environment. It just seemed that no one would stand up to their mischievous behavior. I never understood why this was this way. Why do we all sit here back on our heels and watch this reckless' abandon go on with his terror? We were all equally guilty, guilty as J Dog and his fellow perpetrators. The longer we stood back and accepted their behavior and the longer they were able to rage throughout the school, the stronger they became. This was not a good thing for me, or for the entire school. J Dog and his four brotherhood boys came for me one spring morning. In fact it was the last day of school prior to a well anticipated eleven day Easter break. I'd been playing basketball with a few of my peers in the schools' gymnasium. Looking on the other side of the gym behind a set of bleachers, sat J Dog and his fellow four up to no good teasing and laughing at fellow students. The obnoxious jerk himself, Lenord, and his four manned mafia soon came to the side of the gym where I was playing basketball. Before I had the chance to warn my friends I heard abruptly, â€Å"Donald, you four-eyed worthless piece of shit,† the bully said. â€Å"It's your turn.† My heart hit rock bottom, feeling myself gasp for air, I asked myself â€Å"oh no here we go, I think it is my turn to be plum bulled, or isn't it?† Such simple words, so much unsaid. I didn't need any further explanations. I knew what they wanted and it was not their sanity back. As mentioned earlier I'd seen others after they'd had their turn. It was never a pretty sight. Too many times over the years I have witnessed the brutal attacks on my fellow classmates. In time they would have progressed beyond schoolyard aggression, sinking lower into the anti-social status of the criminal underworld. They'd never be leaders of any kind, just straight up thugs. They'd been well schooled in this art. I had never once in my life been in a fight. Well unless my sister counts? To say I was scared of the upcoming attack would have been an understatement. I was petrified. I knew if I was not careful in what I said or did I may end up dead. As I sat there overshadowed by five ruthless thugs, I knew that even in a fair fight I couldn't possibly win. Other students swirled around us, isolating our little group. It was well known everyone in the oval knew of the intended attack. Sweating profusely, I was nearly drowned in my own sweat, knowing what was waiting for me, wondering why he didn't just lash out and end this mockery, this teasing. I did not even realize then that he'd had to work himself into a frenzy so he could just hit, and hit, and hit. â€Å"What's up, Shrimps? Don't you want your pretty boy face all smashed up like everyone else in this school? Or will you be upset because you will need a face lift?† As I sat there I could only think of dumb things like this girl name Ashley sucking her thumb and my friend telling me to imagine my peers naked while giving a speech. Only the sight of these two things registered on my numbed, frightened brain. â€Å"Why don't you leave me alone? Go annoy someone else.† I took the basketball and dropped it at my feet. â€Å"Are you throwing the basketball at me, Shrimps?† He snorted, searching for any excuse to start a fight with me. I didn't want to give him an excuse. He stood there warlike; hands on hips, wearing his all blue attire. His stomach fat erupted through ragged holes in his once blue t-shirt. Supporting the color blue was what J Dog felt was the holiest color known to mankind. â€Å"Don't be silly, I just dropped it at my feet,† I whined, not at all mentally prepared for the brutal assault. â€Å"I know you didn't just call J Dog silly,† one of his collogues shouted. â€Å"Or I'll flatten you myself. Come on J Dog, give the idiot a reason to talk back and let's get the hell out of here. It is just too hot in here to have to put up with all of this shit,† he added as he grinded his teeth, showing the enormous gap in his bottom teeth, so enormous I could kick a field goal through it. â€Å"You call me silly, did you? You're nothing but a poor excuse for human life. You can run to the teachers all you like, see, I am not afraid of them.† Thoughts began to race inside me. I wondered why school authorities put up with him. Too many times Lenord and his four mates' behavior were over looked. School fights happened; sometimes students went home a little worse for wear. I could not help to notice that in a mere two minutes the bell would sound. Thinking to myself will that bell ever ring and let me out of this mess I got myself into? I responded to this coward known to too many as J Dog, â€Å"I didn't call you silly; I just said I did not throw the basketball at you.† I was answered by a heavy push in the chest, the first sign of physical violence. Staggering back, it was followed by another massive blow from the aggressive J Dog. He stepped back up to me, face to face, as J Dogs four amigos stood close beside him, crowding me like flies on dead carcass. â€Å"Won't you stay and fight?† He spit little specks of salvia at me but I dared not acknowledge them. â€Å"Bloody little coward.† He'd been right; I was a coward, so scared I couldn't run, even if I wanted to, even if there'd been somewhere to go and get away from the mess I was in. I silently choked back sobs, fighting to hold back tears of terror. The panic controlled me; I stood there looking like a buffoon right in front of Lenord, his four friends, my best friend, twenty other students, and one especially hot girl named Cindy. Again the palms of his massive hands stabbed at my chest and, again, I staggered back. I felt the impact of his hands long after they'd abruptly returned to his hips. The five men closed back up on me as we danced further away from the gymnasium bleachers or what I like to call protection from a fall and embarrassment. I felt my grip on reality slipping further and further away. Others were here to only see another beating set forth by J Dog and to witness my shame. Not that J Dog and his mates wouldn't let everyone know how well, or poorly, I took the abuse. There was a certain honor in taking your licking like a man. I hadn't felt like a man, and had been sure there was little honor in J Dog. However, I couldn't hide for the rest of my life. It had been time to stop the hopelessness and stand up for myself and for the rest of the school population. It had to be all or nothing. I preferred nothing, but in the back of my head I wanted nothing more than to set the example. Putting on a brave face, I firmed my voice and looked the outsized buffoon in the eye. â€Å"I know you can beat me like a red headed step daughter, I don't doubt it at all.† As the jittered mess in my voice came out I wanted to look and feel confident in what I said to this animal. â€Å"But Lenord,† I added, â€Å"Just remember one thing. When I hit the ground, so too will your front teeth, you worthless coward. I'll get one punch in, you know I will, and that punch will be directed right for your front teeth. When I am done with you, you will no longer look like the donkey you look and smell like now! Is beating me up worth losing your front teeth?† I was being optimistic, I doubted that I could even get in one punch; I doubted even if delivered I could have knocked out any of his teeth. The reaction from the overweight J Dog was almost priceless. Suddenly it was the bully who backed off, looked lost, looked everywhere but at his bewildered fellows or me. â€Å"Er†¦ er†¦Ã¢â‚¬  he stuttered, â€Å"you're not worth the effort, you are just a waste of my breath, you little crap headed pansy. I wouldn't waste my spit on you. You better get away from me before I change my mind and pound the crap out of you.† Now I was the one standing aggressively, hands on hips, watching the fast disappearing of the other bullies as they soon walked away in disbelief. Cocky in my arrogance, I spit out a final mouth of spit in their vicinity. It had been the most rewarding victory of my life, standing there on that field of honor, knowing that I had conquered the mighty, invincible J Dog. I wanted to shout it out to the rest of the school and let everyone in the school district know of J Dog's defeat. My mind switched off that near death episode, back to the present, to the here and now. Hierarchy management surrounded me, trying to pressure me and abide to their will. Tacky school clothes were replaced with tailored business suits, the overt threat of violence with an undercurrent of raw power. Things hadn't changed. As before, I was the underdog, the potential victim. These smiling men were planning on beating me far worse than the luckless J Dog could ever have imagined. Here I was fighting for my life, my work life, and for the future of my family and myself. I could lose everything. I felt too old to start everything all over again. These smiling piranhas had planned on chewing me up and spitting out the bones. I had to fight for myself and for what I knew was right, and it was time to either stand up and fight their smirking aggression, or lie down and die like a dog. I thought again of J Dog the bully, remembering how quickly he'd collapsed after I stood in his way of destruction. Clearing my throat, I looked straight in the owner's eyes. â€Å"This is what should happen,† I began, as an idea rushed into my mind. Fully knowing what I was going to say, I continued as I spilled out the beans.

Cxc Past Story - 4519 Words

CXC short story award 2007 The CXC short story award 2007 went to this answer. CXC English A paper 2 question: Write a story which includes the words, The phone rang once and stopped. It rang again. This was it now. Beads of sweat slowly trickled down my face, the numbing feeling of guilt stealthily creeping up my spine. I sat in my western looking living room on the cowboy patterned sofa, shaking from head to toe. The dingy brown, the room had been painted, it seemed nauseating at this moment - or was it the fact that the walls of the room seemed to be closing in on me. I wish they would, I thought. My mind drifted to two hours earlier that day in my classroom. Life seemed less complex then. Come on Susan! There is no one†¦show more content†¦Essay length: 709 words This essay was written by Grace-Ann Collins of Ardenne High School, Jamaica (2007) CXC short story award 2006 The CXC short story award 2006 went to this answer. CXC English A paper 2 question: Write a short story based on the picture below. [pic] She sat at the corner with vacant eyes, discarded just like the rubbish which surrounded her. On one foot she wore a discarded men’s boot which she found scavenging for food. On the other she wore a woman’s shoe which seemed to be quite stylish but now had a broken heel and was tied to her feet by a string which viciously bit into her instep. In between head and toe she wore what appeared to be various parts of clothing which had various stitching all over resembling a dirty blanket. As she sat on the ground oblivious to the comments and remarks of those around her she held in her hand a picture. The picture itself seemed to have been in colour but due to time it reverted back to black and white. The edges were yellow and there were many cracks in it due to constant folding and unfolding. In the picture one could barely make out the face of a young man smiling, his emotions frozen in time. The picture blurred as tears fell and grubby fingers reached out to wipe the tears away but only succeeded to remove what little was left by time. The picture was her only family and one could see this by the way she carefully folded it and replaced it by herShow MoreRelatedEssay on The History of the Antiguan Girls High School884 Words   |  4 Pagesexcelled academically in external exams. With CXC they have obtained many top awards. Some have been Island Scholars. We even had a Rhodes Scholar by way of Karen Mae Hill and last year for the first time, the Karen-Mae Hill Awar d was bestowed upon two deserving young ladies, Sherriann Rodney and Nicole Roberts. In 2003 we proudly added Ebonee Williams King to our list of students who have done A.G.H.S proud. She was Antiguas most outstanding CXC student. In 2004 we added Nicole Roberts. 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You have provided me with most of the valuable information in this project. Your stories have brought vivid recollections of memories. I am also indebted to the other persons who helped to put together in helping me to complete this assignment. I express my fullest gratitude to these wonderful people. INTRODCUTION This autobiographyRead MoreRoles Women Played on the plantation during slavery2490 Words   |  10 Pagesrelevant primary sources. This lack of information only reaffirms our belief that society during slavery days regarded the black enslaved woman as inferior and of little importance. Not only did it become important to shed light on the past, but also to recover the stories hidden by centuries of misunderstanding and undervaluing of the independence and strength of Caribbean women. 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Jane Eyre, Villette And Shirley - 1643 Words

Charlotte Bronte was born on April twenty one, 1816 in Thornton, Yorkshire, England.(Bio.com) Being born into a strict Anglican home by her reverend father and a non secular kinswoman once her mother and two eldest siblings died. The remaining Bronte youngsters were terribly into the humanities, all of the Bronte sisters became printed writers at a young age. Out of all the sisters Charlotte, was same to be the foremost dominant and bold. writer is known for feminism shown in her books like Jane Eyre, Villette and Shirley. Jane Eyre could be a stunning novel regarding the ne er ending rummage around for love. This book could be a partial life story of Charlotte Bronte’s life, and still is extremely well-liked. within the book, Jane is looking out, not only for romantic love, however additionally for a way of being valued, of happiness. perpetually checking out this sense of being fair-haired, however not till the tip will she finally notice it. additionally throughout the novel, Jane struggles to search out the proper balance between ethical duty and terrene pleasure, between obligation to her spirit and a focus to her body. All the temptations of humanity area unit propulsion at her creating her selections passing necessary and extremely troublesome. 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